"Martha Amram has
done the hard work of making it easy for non-specialists to understand
and use powerful modern techniques for valuing growth opportunities.
This book should be read and used by anyone concerned with making sound
investment decisions in complex situations."
Richard Schmalensee,
John C Head III Dean, MIT Sloan School of Management
"Value Sweep will
benefit both individual decision makers and collaborative teams as they
struggle to identify high-potential growth opportunities, set priorities
and allocate resources effectively. Like a breath of fresh business
air, Amram's emphasis on practical results-oriented applications shows
a real appreciation of the challenges of corporate planning and decision-making."
Ted Dintersmith,
General Partner at Charles River Ventures
"Amram draws on
academic advances in 'real options' but puts her counsel into decision-ready
format. A useful book for executives charged with evaluating exciting-but
uncertain-high growth instant proposals."
James Lawrence,
Executive Vice President and CFO, General Mills, Inc.
" Finally, there
is a book that makes clear the crucial interplay between internal corporate
valuation procedures and real-time financial market valuations. Value
Sweep provides a unified and practical framework for the valuation of
corporate growth opportunities. Aimed at the practitioner, Value Sweep
facilitates the successful implementation of some very modern financial
models, using realistic examples and commonsense economic intuition."
Steve Grenadier,
Professor of Finance, Graduate School of Business, Stanford University
